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MEET THE MULTILINGUAL, AWARD-WINNING SEO And AI Agency With Global Recognition

We built this agency to bring honest, proven search expertise to APAC businesses across every language and market. The industry took notice.

The First Optimise team on stage holding an award at the APAC Search Awards

Our awards

We're honoured to have our work recognised alongside some of the best agencies in the industry. These awards are independently judged on real strategy and real results, and we're grateful for every nomination and win.

  • APAC Search Awards 2026

    Winner: Best Start-Up Agency

    APAC Search Awards 2026 winner
  • APAC Search Awards 2026

    Finalist: Best Health Campaign

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  • APAC Search Awards 2026

    Finalist: Best Local Campaign

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  • Global Agency Awards 2026

    Finalist: Best Small Agency

PAST SPEAKING ENGAGEMENT

Where we've spoken

Our founders are regularly invited to share their expertise at leading search conferences around the world.

2026

  • SEPTEMBER 2026

    Shenzhen SEO Conference

    Shenzhen, China

    Loki Yan and Jine Wu

  • MAY 2026

    Ahrefs Evolve: "Rebuilding for the Machine: A Day 0 Framework for AI Inclusion"

    Singapore

    Loki Yan

  • MAY 2026

    Google Search Central Live: "Same Intent, Different Results: How Language Shapes What Google AI Recommends in APAC"

    Sydney, Australia

    Loki Yan

  • MAY 2026

    Google Search Central Live

    Sydney, Australia

    Jine Wu

2025

  • JULY 2025

    Google Search Central Live Deep Dive APAC: "The Best Lesson Learned from a JavaScript SEO Disaster"

    Bangkok, Thailand

    Loki Yan

2023

  • NOVEMBER 2023

    Search Marketing Summit: "Beyond Search Volumes" (Workshop) "Surviving Google's Algorithm Updates"

    Sydney, Australia

    Jine Wu

2020

  • DECEMBER 2020

    Search Marketing Summit: "Enterprise SEO Strategy to Win Audience"

    Sydney, Australia (Online)

    Jine Wu

Explore our success stories

Every award on this page traces back to work we did for our clients. These are some of those projects.

  • Nova Mounting

    1,067% More Organic Traffic. 4 Countries. One SEO-First Rebuild.

    1,067% increase in organic search traffic
  • Global Star Digital

    Google Couldn't Read Their Website. We Rebuilt It. Traffic Rose 126% in 2 Months.

    126% increase in total website traffic
  • T32 Dental

    5x Increase In Website Enquiries in 6 Months Through Organic Search

    5x increase in website enquiries

Meet the award-winning team

Every award, every stage, every result starts with the people doing the work. Get to know the team that earned it.

  • APAC Search Awards 2026 winner
LEARN ABOUT US

Ready To Work With A Team The Industry Trusts?

We'll assess your website, identify the biggest blockers standing between you and your growth goals, and walk you through our findings in a session led by one of our founders. No obligation. No jargon. Just a clear plan you can act on.
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