First Optimise is a founder-led search marketing agency serving businesses across the Asia-Pacific region. We bring the calibre of search expertise that usually only exists inside the world's largest companies, delivered directly from a single team that works in multiple languages, across multiple markets, and treats SEO, paid search, paid social, and web development as one strategy.
Every engagement is led by the founders. The people who built this agency are the same people doing the work, because what we do isn't something you hand off.
Before First Optimise existed, the founders spent years doing search and digital marketing at the highest level. Enterprise-scale SEO programs, industry awards, and speaking on stages.
But every time they spoke to business owners across the APAC region, they heard the same thing. Nobody seemed to really know what search was about. They'd tried. They'd spent. Nothing worked. And when the founders looked deeper, they saw why: the whole market was running on outdated tactics dressed up as strategy. Backlink schemes. Keyword-stuffed blogs. Thousands spent on work that didn't just fail to help, it actually made things worse.
That disconnect is why First Optimise exists. Not to build another agency, but to bring what genuinely works to the market that's been missing it the longest.
Search today happens on Google, Bing, ChatGPT, Gemini, Claude, and whatever comes next. We make sure your business shows up across all of them.
6 years of digital marketing expertise, focusing on copywriting, conversion rate optimization, branding strategy, and paid advertising.
Managed over $700,000 in ad spend, generating over $5 million in revenue.
Skilled in e-commerce strategies, email marketing, paid social media advertising, content strategy, and landing page development.
Formerly a media buyer in an Australian top advertising agency.
16 years of experience in digital search, with a deep passion for technology and SEO strategies.
Recognized for her insightful understanding of market trends.
Managed global SEO campaigns at public listed major technology company.
Her team won multiple “Best In-house SEO Team” awards from SEMrush and Search Engine Land.
Possesses 8 years of SEO and web development experience, optimizing top-100 websites in the USA.
Specializes in technical SEO and best practices, with a focus on media publishing, Google News optimization, establishing topical authority, and handling YMYL (Your Money Your Life) topics.
We strive to level the playing field for Chinese brands that face challenges keeping pace with established foreign competitors. Our mission is to lead Chinese brands to worldwide success, transforming them into top global contenders.
We create personalized marketing solutions to meet your unique goals and challenges.
Honest communication and clear reporting ensure you know where your investment goes.
We blend international market knowledge with local insights to elevate your brand globally.
Staying ahead of trends, we adapt to the ever-changing digital landscape to keep you competitive.
Our strategies are powered by data, ensuring maximum ROI and sustainable growth.
We work as an extension of your team, empowering your brand for long-term success.
Join us for a free, customised marketing strategy session,
where First Optimise’s seasoned marketing experts will guide you through a personalised strategy to scale your business effectively.
