built for measurable growth
We're a specialist search marketing agency helping businesses grow through SEO, AI search, and paid media, with native capabilities across multilingual search markets. Every engagement is built around the metrics that actually move your business. If you're ready to grow through search, get your free Growth Action Plan and find out how.
Award-Winning Expertise
We built First Optimise to be the kind of agency we'd want to hire. Small enough that the founders work on your account personally. Deep enough that the work stands up against any agency in the country.
Our founders have managed search for large-scale websites, spoken on the world's biggest stages in search, and won industry awards for their work. They're not overseeing your project from a distance. They're in the weeds, doing the work.
SEO, Paid Ads, website development, content, and conversion strategy. Everything works together under one roof, one strategy, one team. You don't need to brief three agencies to drive real business outcomes.
Everything we do follows search engine guidelines. No shortcuts, no grey areas, no tactics that work today and get you penalised tomorrow. Our approach is built for how Google and AI platforms work right now, so the results hold up as search evolves.
We specialise in search marketing across three core areas. Each one is built around getting your business found by the right people at the right time.
Technical foundations, content strategy, on-page optimisation, international SEO, and site migration. We cover every layer of organic search, so your website ranks on Google and gets referenced by AI platforms.
Google Ads, Meta Ads, CRO, and retention marketing, all working together to solve your growth constraint and get you growing again.
Websites built from the ground up for search performance. Site architecture, page speed, crawlability, and conversion all built into the website.
First Optimise is led by three founders who work directly on every engagement. Between them, they bring decades of experience across SEO, paid media, web development, content strategy, and conversion. They've spoken at Google Search Central, SMX, and Ahrefs Evolve, and their work has been recognised at the APAC Search Awards and by SEMrush and Search Engine Land.
We let the numbers do the talking. Here are a few recent results.
1,067% More Organic Traffic. 4 Countries. One SEO-First Rebuild.
Google Couldn't Read Their Website. We Rebuilt It. Traffic Rose 126% in 2 Months.
5x Increase In Website Enquiries in 6 Months Through Organic Search
A straightforward process to find out what's holding your website back and whether we're the right team to fix it.
Fill out the form and share a bit about what you do, where you want to grow, and what's been frustrating you about search. We'll review your website and get back to you within 24 hours.
You'll have a conversation directly with one of our founders. Not a sales call. We want to understand your business, your goals, and what you've tried before so we know where to focus.
We audit your website, analyse your competitive position, and identify the five highest-impact blockers holding you back. Then one of our founders walks you through every finding in a dedicated session.
PLACEHOLDER: the design reuses step one for this card. Write what happens after the action plan is delivered, and what the client is committing to.
What we're learning, testing, and seeing across search right now.
Company News
First Optimise was named Best Start-Up Agency at the APAC Search Awards 2026
Company News
At Google Search Central APAC 2025, our founder Loki Yan detailed how technical 'invisibility' neutralizes AI potential. The key insight? SEO isn't dead; it's the foundation for AI. Google confirmed new AI experiences rely on the traditional index. If crawlers can't see your site due to JavaScript or other issues, your brand is invisible to AI. Technical visibility is Step Zero.
We'll assess your business, your market, and your search presence to find the biggest opportunities for growth, then walk you through the findings in a dedicated session led by one of our founders. You'll leave with a prioritised action plan whether you work with us or not.
