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Equip your in-house team with award-winning SEO and AI search expertise

Bring the expertise of award-winning, internationally recognised SEO practitioners into your business. Practical training tailored to each team and built around your organisation's goals.

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A speaker pointing to a presentation in front of a seated audience in a wood-panelled auditorium
  • Ahrefs
  • Search Engine Land
  • Semrush
  • Getting an organisation
    to care about search

    Search matters to your business. That part’s clear. What’s less clear is why it’s so hard to get anyone else to act on it.

    SEO doesn’t sit with one department. It’s affected by how developers build, how designers structure a page, what content teams publish, and what product decides to launch. But none of those teams have a reason to prioritise it, because nobody’s shown them how their work connects to it.

    Hiring a specialist doesn’t fix that. One person can’t sit in every design review, every sprint, every content brief, and chase people for changes they don’t understand.

    That’s why organisations need corporate SEO training. Each team learns what their own work does to search performance, so better decisions get made in the work they’re already doing rather than corrected afterwards.

    Illustration of a trainer presenting an SEO Training board to colleagues from the development, design and content teams, under the words Better decisions. Stronger search performance.
  • What corporate SEO training does for an organisation

    Corporate SEO training is a series of workshops, each tailored to a different part of your business. Developers, designers, content, product, every team learns what’s relevant to their own work, so search gets considered as they go rather than checked afterwards.

    Because winning at SEO inside a large organisation isn’t about one team knowing SEO. It’s about the whole business having it in its DNA.

    The goal is teams following best practice without needing a specialist standing over them, so the specialist becomes a consultant for the harder calls rather than a bottleneck for every decision.

    Search stops being something one team chases, and becomes part of how decisions get made.

    Illustration of a team workshop around a table, with a trainer presenting an SEO Training slide to developers, content writers, designers and product colleagues.

What's included in our corporate SEO training

Three parts. Where you stand, getting your teams there, and support once they're doing the work.

  • SEO audit and strategy

    Before any training happens, we work out what your organisation is actually dealing with. A full SEO and technical audit, a gap analysis against your competitors, and a strategy that identifies your biggest problems and what to do about them. The training is then built around what the audit found, not a standard curriculum.

  • Team-specific SEO training

    Everyone starts with the same foundations: why search matters commercially, what it’s currently costing you, and how it works alongside paid and social. Sales, marketing, design, development, product, business analysts, QA and content all sit through that.

    From there it splits. The people creating and structuring what goes on the site, designers, content, product and marketing, go deeper on content SEO. The people building it, developers, product managers, business analysts and QA, go deeper on technical SEO, including a technical audit of your own site.

  • Ongoing consulting

    Training gives your teams the fundamentals. Real work throws up things no workshop covers. So we stay available for the questions that come up afterwards, whether that’s a migration nobody’s done before, a product launch with SEO implications, or a call that needs a second opinion before it ships.

The First Optimise team on stage holding an award at the APAC Search Awards

Award-winning SEO expertise. Expert training.

Great training comes from people doing the work, not just teaching it. Our team consists of global SEO conference speakers, with our work recognised by industry-leading search awards. As a specialised SEO agency, we help businesses across the Asia-Pacific grow through search every day. It’s the same level of expertise and real-world experience we bring to every corporate SEO training program.

  • APAC Search Awards 2026 winner
SEE OUR AWARDS

4 steps to get started
with our corporate SEO training

  1. Request a free Corporate SEO Strategy Session

    Fill out the form and tell us about your business, team, SEO capabilities and your goals with in-house training. We'll review your requirements and get back to you within 24 hours.

  2. Meet the team & discuss your objectives

    Speak to one of our founders so we can better understand your training objectives, your current SEO challenges and everything you’ve tried before. At this stage, we identify the areas your team needs the most help before we prescribe what you need

  3. Get a tailored Corporate SEO Training Strategy

    After understanding your business structure and your current SEO problems, one of our founders lets you know where you need the most help and a customised training program plan that’ll improve your business’s SEO performance.

  4. Get started with corporate SEO training

    If we're a good fit on both sides, we'll put together a proposal covering exactly the training scope, timeline, and the investment needed. Everything is transparent so you can make informed decisions about proceeding further.

Book a free consultation

FAQs about corporate SEO training

  • What is corporate SEO training?

    Corporate SEO Training equips your in-house teams with the practical SEO knowledge they need to make better search-conscious decisions in their day-to-day work. It supports your company’s long-term search growth by aligning every team on one SEO strategy.

  • What does corporate SEO training cover?

    We create a customised curriculum depending on your company’s goals, teams and structure. Every enterprise search engine optimisation training program typically includes SEO fundamentals, Content SEO, Technical SEO, AI search, competitor analysis, and role-specific best practices.

  • Is the training customised for our company?

    Yes. Every program is built around your business, teams, goals, and search challenges. Your employees will leave the program with everything they need to start contributing to SEO growth.

  • Which teams should attend the training?

    Training can be tailored for marketing, content, product, design, development, sales, business analysis, QA, leadership teams, or any department that influences search performance.

  • Is the training delivered in person or remotely?

    In person. Workshops work better when everyone’s in the room, questions get asked more freely, and the discussion tends to go somewhere useful rather than staying on the slides. That’s consistently produced better results, so it’s how we run them.

  • Do participants need prior SEO knowledge?

    No. We tailor the curriculum after understanding your team’s existing level of knowledge and experience.

  • How long does the training take?

    The duration depends on your organisation’s requirements, team size, and training objectives. We’ll recommend a program plan before we start.

Book a free corporate SEO training consultation

Ready to equip your in-house team with SEO expertise? Book an initial consultation to discuss your current SEO capability, goals and team structure. One of our founders will walk you through a custom corporate SEO training program that’ll prepare your organisation for stronger search and AI visibility.
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