SEO-First Website Architecture
We planned the site structure, page hierarchy, and internal linking with search visibility and long-term scalability in mind.
We helped T32 Dental transform an outdated website into a multilingual, SEO-first growth engine that consistently converts organic search traffic into patient enquiries.
T32 Dental is a Melbourne-based dental group operating in a highly competitive, multilingual healthcare market. With multiple clinic locations and a strong offline reputation, the business sought to establish a scalable digital channel to drive awareness and accelerate patient acquisition.
T32 Dental is a Melbourne-based dental group operating in a highly competitive, multilingual healthcare market. With multiple clinic locations and a strong offline reputation, the business sought to establish a scalable digital channel to drive awareness and accelerate patient acquisition.
Everything’s been more extensive, on time, more cutting edge than any other agency I’ve worked with. Highly outperformed expectations and targets so quickly, under a month. That’s awesome.
Our approach focused on rebuilding T32 Dental’s website as a scalable growth platform, designed to capture existing search demand, serve multilingual audiences, and convert organic traffic into patient enquiries.
We planned the site structure, page hierarchy, and internal linking with search visibility and long-term scalability in mind.
We identified opportunities to better serve T32 Dental’s diverse local audience by developing content across three languages, allowing the website to surface in a wider range of relevant searches.
Page layouts, content flow, and calls to action were designed to guide users from discovery through to enquiry with clarity and minimal friction.
Site speed, mobile usability, and core technical SEO fundamentals were prioritised to support consistent performance as traffic increased.
The site went from under 10 pages to over 70 across three languages, each one designed to rank for the terms patients are actually searching for. T32 is now showing up for non-branded searches like "dentist doncaster," bringing in patients who had never heard of the practice before. The Chinese-language content is working too, with patients from the local Asian community finding the clinic through search in their own language.
Before the rebuild, the website wasn't contributing to the business in any meaningful way. Now it's a consistent source of patient enquiries across both locations, driven entirely by organic search without any paid advertising spend.
Join us for a free, customised marketing strategy session,
where First Optimise’s seasoned marketing experts will guide you through a personalised strategy to scale your business effectively.
