First Optimise – Privacy Policy
Last updated: 22 October 2025 (AEST)
1. About this Policy
This Privacy Policy describes how First Optimise Pty Ltd ("First Optimise", "we", "us", or "our") collects, uses, discloses, and safeguards your personal information when you use our websites, products, and services, including firstoptimise.com and related subdomains (the "Website"), and when you otherwise interact with us (together, the "Services").
We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where relevant, we also consider other applicable privacy laws in the locations in which our users are based.
By using the Services, you agree to the collection and use of information in accordance with this Policy.
2. Key definitions
Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable (whether true or not and whether recorded in a material form or not).
Sensitive information has the meaning given in the Privacy Act (e.g., health information). We do not intentionally collect sensitive information and ask that you do not provide it to us.
Usage data means information collected automatically through your use of the Services (e.g., device type, browser, pages visited, time on page, IP address).
Cookies are small data files placed on your device to operate, improve, and personalise the Services.
3. What we collect
The personal information we collect depends on how you interact with us. It may include:
3.1 Information you provide directly
Contact details (name, email address, phone number, organisation, role)
Account and authentication information (if you create an account)
Enquiry and support information
Billing and transactional information (if you purchase Services)
Training/workshop participation details and feedback
3.2 Information collected automatically
Usage data (IP address, pages viewed, referring/exit pages, timestamps, approximate location)
Device and browser information (type, version, operating system)
Cookie identifiers and similar technologies
3.3 Information from third parties
Lead and marketing partners
Payment and billing providers
Analytics and advertising partners
We collect personal information directly from you wherever practicable. We may also collect it from publicly available sources and third parties where lawful and reasonable.
4. How we use personal information
Provide and operate the Website and Services
Respond to enquiries and provide customer support
Set up and manage accounts and authenticate users
Deliver audits, training, workshops, and consulting
Process payments and manage invoices
Send operational communications (e.g., updates, notices)
Market and promote our Services, including newsletters and offers (you can opt out at any time)
Monitor, analyse, and improve the Website and Services (user experience, performance, security)
Detect, prevent, and address technical or security issues, fraud, or misuse
Comply with legal obligations and enforce our agreements
5. Cookies and tracking technologies
operate core Website functions (e.g., session management);
remember your preferences;
measure Website performance and usage; and
support marketing/advertising.
You can control cookies through your browser settings. If you disable cookies, parts of the Website may not function properly. For more detail, see our Cookie Notice (if published) or contact us.
6. Legal bases (if you are in the EEA/UK)
Where the EU/UK GDPR applies, we process personal data on the following legal bases: (i) performance of a contract or to take steps at your request prior to entering into a contract; (ii) legitimate interests (e.g., to secure and improve the Services, respond to enquiries, and market to business contacts); (iii) compliance with legal obligations; and (iv) consent (e.g., for certain marketing or cookies, where required). You can withdraw consent at any time.
7. When we share personal information
Service providers and vendors who help us operate, host, analyse, support, bill, or market the Services
Professional advisors (e.g., legal, accounting, auditors)
Business partners (e.g., co‑hosted events, joint offerings)
Prospective or actual buyers (in connection with a merger, acquisition, asset sale, or similar corporate transaction)
Authorities where required by law or to protect rights, safety, and security
We do not sell personal information.
8. Overseas disclosures
Some recipients of personal information may be located outside Australia. Where we disclose personal information overseas, we will take reasonable steps to ensure the recipient protects it in a manner consistent with the APPs (e.g., by using appropriate contractual safeguards). By using the Services, you understand that your information may be processed in countries with different privacy laws to those in your jurisdiction.
9. Data security
We use reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure and we cannot guarantee absolute security.
10. Data retention
We retain personal information only for as long as necessary for the purposes described in this Policy (including to comply with legal, accounting, or reporting requirements), and then we take reasonable steps to de‑identify or securely destroy it.
11. Your choices and rights
Marketing: You can opt out of marketing emails by using the unsubscribe link or contacting us.
Cookies: You can control cookies via your browser settings.
Access and correction (Australia): You may request access to the personal information we hold about you and request corrections if it is inaccurate, out‑of‑date, incomplete, irrelevant, or misleading. We may ask you to verify your identity and will respond within a reasonable period.
EEA/UK rights (where applicable): You may have additional rights, including to object to processing, restrict processing, data portability, and to lodge a complaint with your local data protection authority.
12. Children’s privacy
Our Services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.
13. Third‑party links and services
The Website may contain links to third‑party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
14. Changes to this Policy
We may update this Privacy Policy from time to time. The updated version will be posted on the Website with a revised "Last updated" date. Your continued use of the Services constitutes acceptance of the updated Policy.
15. How to contact us
First Optimise Pty Ltd
Email: [email protected]
Jurisdiction: Victoria, Australia
15.1 Complaints (Australia)
If you make a privacy complaint, we will respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
