{"id":453,"date":"2025-10-23T10:35:26","date_gmt":"2025-10-22T23:35:26","guid":{"rendered":"https:\/\/firstoptimise.com\/?p=453"},"modified":"2025-12-01T14:25:41","modified_gmt":"2025-12-01T03:25:41","slug":"%e5%a3%b9%e4%bc%98%e5%8c%96first-optimise%e6%96%bc-google-search-central-deep-dive-2025-%e6%b7%b1%e5%ba%a6%e5%88%86%e4%ba%ab%e7%82%ba%e4%bd%95%e8%83%bd%e8%a6%8b%e5%ba%a6%e6%98%af-ai-%e6%88%90%e5%8a%9f","status":"publish","type":"post","link":"https:\/\/firstoptimise.com\/zh-hant\/blog\/company-news\/%e5%a3%b9%e4%bc%98%e5%8c%96first-optimise%e6%96%bc-google-search-central-deep-dive-2025-%e6%b7%b1%e5%ba%a6%e5%88%86%e4%ba%ab%e7%82%ba%e4%bd%95%e8%83%bd%e8%a6%8b%e5%ba%a6%e6%98%af-ai-%e6%88%90%e5%8a%9f\/","title":{"rendered":"\u58f9\u4f18\u5316 (First Optimise) \u65bc Google Search Central Deep Dive 2025 \u6df1\u5ea6\u5206\u4eab\uff1a\u70ba\u4f55\u300c\u80fd\u898b\u5ea6\u300d\u662f AI \u6210\u529f\u7684\u7b2c\u96f6\u6b65"},"content":{"rendered":"\n

\u5728 \u58f9\u4f18\u5316 (First Optimise)\uff0c\u6211\u5011\u7684\u4f7f\u547d\u690d\u6839\u65bc\u6df1\u539a\u7684\u5be6\u6230\u5c08\u696d\u3002\u6211\u5011\u5f9e\u4e0d\u50c5\u6b62\u65bc\u89c0\u5bdf\u884c\u696d\u8da8\u52e2\uff0c\u66f4\u81f4\u529b\u65bc\u7a4d\u6975\u53c3\u8207\u4e26\u5f15\u9818\u5c0d\u8a71\u3001\u653b\u514b\u8907\u96dc\u6311\u6230\uff0c\u4e26\u8ce6\u80fd\u54c1\u724c\u5be6\u73fe\u771f\u6b63\u7684\u5168\u7403\u80fd\u898b\u5ea6\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u6211\u5011\u975e\u5e38\u81ea\u8c6a\u5730\u5ba3\u5e03\uff0c\u6211\u5011\u7684\u5275\u8fa6\u4eba Loki Yan<\/a> \u6700\u8fd1\u53d7\u9080\u4f5c\u70ba\u793e\u7fa4\u5609\u8cd3\uff0c\u5728\u4eab\u8ca0\u76db\u540d\u7684 Google Search Central Deep Dive APAC 2025<\/a> \u4e0a\u767c\u8868\u6f14\u8aaa\u3002\u9019\u4efd\u9080\u8acb\u4e0d\u50c5\u662f\u500b\u4eba\u7684\u69ae\u8b7d\uff0c\u5b83\u66f4\u5370\u8b49\u4e86\u6211\u5011\u5718\u968a\u81f4\u529b\u65bc\u6df1\u5165\u947d\u7814\u3001\u63ed\u793a\u5b9a\u7fa9\u6578\u4f4d\u6210\u529f\u7684\u6280\u8853\u771f\u76f8\uff0c\u4e26\u5c07\u9019\u4e9b\u77e5\u8b58\u5206\u4eab\u7d66\u66f4\u5ee3\u6cdb\u793e\u7fa4\u7684\u627f\u8afe\u3002<\/p>\n\n\n\n

Loki \u7684\u6f14\u8b1b\u4e3b\u984c\u70ba \u300cThe Best Lesson: Learned from a JavaScript SEO Disaster\u300d\uff0c<\/strong> \u6df1\u5165\u63a2\u8a0e\u4e86\u73fe\u4ee3\u4f01\u696d\u9762\u81e8\u7684\u6700\u95dc\u9375\u3001\u537b\u4e5f\u6700\u5e38\u88ab\u5ffd\u8996\u7684\u969c\u7919\u4e4b\u4e00\u3002\u8a31\u591a\u516c\u53f8\u6295\u5165\u5de8\u8cc7\uff0c\u4f7f\u7528\u73fe\u4ee3 JavaScript \u6846\u67b6\u4f86\u5efa\u69cb\u6700\u5148\u9032\u7684\u7db2\u7ad9\uff0c\u6700\u7d42\u537b\u767c\u73fe\u5176\u5168\u7403\u8868\u73fe\u505c\u6eef\u4e0d\u524d\u3002\u539f\u56e0\u4f55\u5728\uff1f\u5728\u65bc\u4eba\u985e\u8a2a\u5ba2\u6240\u898b\uff0c\u8207 Google \u722c\u87f2\u5be6\u969b\u80fd\u5b58\u53d6\u548c\u7406\u89e3\u7684\u5167\u5bb9\u4e4b\u9593\uff0c\u5b58\u5728\u8457\u4e00\u9053\u81f4\u547d\u7684\u9d3b\u6e9d\u3002Loki \u8a73\u7d30\u5206\u4eab\u4e86\u4e00\u5957\u6309\u90e8\u5c31\u73ed\u7684\u65b9\u6cd5\uff0c\u7528\u65bc\u8a3a\u65b7\u4e26\u89e3\u6c7a\u9019\u7a2e\u300c\u96b1\u5f62\u300d\u554f\u984c\uff0c\u78ba\u4fdd\u54c1\u724c\u8a0a\u606f\u4e0d\u6703\u8ff7\u5931\u5728\u6280\u8853\u7684\u76f2\u9ede\u4e2d\u3002<\/p>\n\n\n\n

\u6211\u5011\u7684\u6d1e\u5bdf\uff1a\u99d5\u99ad\u5168\u65b0\u641c\u5c0b\u7248\u5716<\/h2>\n\n\n\n

\u9019\u6b21\u6d3b\u52d5\u6709\u529b\u5730\u63d0\u9192\u6211\u5011\uff0c\u5728 AI \u5b9a\u7fa9\u7684\u6642\u4ee3\uff0c\u300c\u57fa\u672c\u529f\u300d\u8b8a\u5f97\u7a7a\u524d\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u6211\u5011\u5f9e\u9019\u6b21\u6df1\u5ea6\u5256\u6790\u4e2d\u63d0\u7149\u7684\u95dc\u9375\u6d1e\u898b\uff0c\u4e0d\u50c5\u4f86\u81ea Google \u5b98\u65b9\u7684\u5206\u4eab\uff0c\u4e5f\u540c\u6642\u7372\u5f97\u6211\u5011\u7b2c\u4e00\u7dda\u5be6\u6230\u7d93\u9a57\u7684\u5370\u8b49\u3002<\/p>\n\n\n\n

AI \u9769\u547d\uff0c\u4f9d\u820a\u7acb\u8db3\u65bc\u50b3\u7d71\u57fa\u790e<\/h3>\n\n\n\n

\u696d\u754c\u5145\u65a5\u8457\u95dc\u65bc AI \u6a21\u5f0f (AI Mode)\u3001AI \u6982\u89bd (AI Overviews) \u548c Gemini \u7684\u8a0e\u8ad6\u3002\u4eba\u5011\u5f88\u5bb9\u6613\u8a8d\u70ba\u9019\u4e9b\u65b0\u6280\u8853\u5df2\u7d93\u5fb9\u5e95\u6539\u5beb\u4e86\u641c\u5c0b\u898f\u5247\u3002<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Google \u5b98\u65b9\u5718\u968a\u5c0d\u6b64\u63d0\u51fa\u4e86\u95dc\u9375\u7684\u6f84\u6e05\uff1a\u9019\u4e9b\u65b0\u9ad4\u9a57\u7684\u6838\u5fc3\uff0c\u4ecd\u7136\u7531\u90a3\u500b\u59cb\u7d42\u5b9a\u7fa9\u8457\u641c\u5c0b\u7684\u57fa\u672c\u6d41\u7a0b\u6240\u9a45\u52d5\uff1a\u722c\u53d6 (Crawling)\u3001\u7d22\u5f15 (Indexing) \u548c\u63d0\u4f9b\u670d\u52d9 (Serving)\u3002<\/p>\n\n\n\n

\u9019\u4e0d\u662f\u4e00\u500b\u5c0f\u7d30\u7bc0\uff1b\u9019\u662f\u6574\u500b\u6230\u7565\u7684\u5168\u8c8c\u3002\u9019\u610f\u5473\u8457\uff0c\u5982\u679c\u60a8\u7684\u5167\u5bb9\u6c92\u6709\u88ab\u6210\u529f\u722c\u53d6\uff0c\u60a8\u5c31\u7121\u6cd5\u51fa\u73fe\u5728 AI \u751f\u6210\u7684\u7b54\u6848\u4e2d\u3002\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u6c92\u6709\u88ab\u6b63\u78ba\u7d22\u5f15\uff0c\u60a8\u5c31\u7121\u6cd5\u6210\u70ba AI \u6982\u89bd\u7684\u4e00\u90e8\u5206\u3002\u5982\u679c Google \u7121\u6cd5\u7406\u89e3\u60a8\u7684\u670d\u52d9\u6216\u7522\u54c1\uff0c\u60a8\u5c31\u7121\u6cd5\u88ab\u5448\u73fe\u7d66\u5168\u7403\u53d7\u773e\u3002\u300c\u65b0\u300d\u7684 AI \u9a45\u52d5\u641c\u5c0b\uff0c\u5176\u4f86\u6e90\u4f9d\u820a\u662f\u7d22\u5f15\u5eab\u3002\u60a8\u7684\u9996\u8981\u76ee\u6a19\u4fdd\u6301\u4e0d\u8b8a\uff1a\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u6e96\u78ba\u800c\u5b8c\u6574\u5730\u5b58\u5728\u65bc\u7d22\u5f15\u4e4b\u4e2d\u3002<\/p>\n\n\n\n

Google \u5b98\u65b9\u7684\u660e\u78ba\u5ba3\u793a\uff1a\u300cSEO \u7d55\u672a\u6d88\u4ea1\u300d<\/strong><\/h3>\n\n\n\n

Google \u5718\u968a\u660e\u78ba\u5730\u95e1\u8ff0\u4e86\u9019\u4e00\u9ede\uff0c\u800c\u6211\u5011\u66f4\u60f3\u9032\u4e00\u6b65\u6307\u51fa\uff1a\u5728 AI \u6642\u4ee3\uff0c\u57fa\u790e SEO (Foundational SEO) \u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u52a0\u95dc\u9375\u3002<\/strong><\/p>\n\n\n\n

\u70ba\u4ec0\u9ebc\uff1f\u56e0\u70ba AI \u6a21\u578b\u4e26\u975e\u6191\u7a7a\u8b8a\u51fa\u9b54\u6cd5\u3002\u5b83\u5011\u662f\u651d\u53d6\u6578\u64da\u7684\u5b78\u7fd2\u6a5f\u5668\u3002\u60a8\u7684\u7db2\u7ad9: \u5176\u5167\u5bb9\u3001\u7522\u54c1\u3001\u670d\u52d9, \u5c31\u662f\u90a3\u4e9b\u6578\u64da\u3002\u5982\u679c\u60a8\u7684\u300c\u6578\u64da\u300d\u88ab\u932f\u8aa4\u7684 JavaScript \u6e32\u67d3\u6240\u9396\u4f4f\u3001\u88ab\u4e0d\u6b63\u78ba\u7684\u4f3a\u670d\u5668\u914d\u7f6e\u6240\u963b\u64cb\uff0c\u6216\u8005\u7d50\u69cb\u6df7\u4e82\u5230\u722c\u87f2\u7121\u6cd5\u89e3\u6790\u5176\u542b\u7fa9\uff0c\u90a3\u9ebc AI \u5c07\u7121\u5f9e\u5b78\u7fd2\u3002\u60a8\u7684\u54c1\u724c\u5728 AI \u7684\u4e16\u754c\u4e2d\u6839\u672c\u4e0d\u6703\u5b58\u5728\u3002<\/p>\n\n\n\n

\u5982\u679c\u60a8\u5c1a\u672a\u70ba AI \u63d0\u4f9b\u5b83\u80fd\u8b80\u61c2\u7684\u8a9e\u8a00\uff0c\u90a3\u9ebc\u8ffd\u9010\u6700\u65b0\u7684 AI \u8da8\u52e2\u662f\u6beb\u7121\u610f\u7fa9\u7684\u3002<\/p>\n\n\n\n

JavaScript \u707d\u96e3\uff1a\u70ba\u4f55\u6280\u8853\u53ef\u898b\u6027\u662f\u300c\u7b2c\u96f6\u6b65\u300d<\/strong><\/h3>\n\n\n\n

\u9019\u5c31\u56de\u5230\u4e86 Loki \u6f14\u8b1b\u7684\u6838\u5fc3\u3002\u4ed6\u6240\u8a73\u8ff0\u7684\u300cJavaScript \u707d\u96e3\u300d\u662f\u6211\u5011\u4e00\u518d\u76ee\u7779\u7684\u771f\u5be6\u6848\u4f8b\u3002\u8a31\u591a\u4f01\u696d\u6253\u9020\u4e86\u8996\u89ba\u4e0a\u83ef\u9e97\u3001\u5145\u6eff\u4e92\u52d5\u7684\u7db2\u7ad9\uff0c\u5c0d\u4eba\u985e\u7528\u6236\u4f86\u8aaa\u582a\u7a31\u5b8c\u7f8e\uff0c\u4f46\u5c0d Googlebot \u800c\u8a00\uff0c\u5b83\u5011\u537b\u662f\u7a7a\u767d\u9801\u9762\u3002<\/p>\n\n\n\n

\"Loki<\/figure>\n\n\n\n

\u5e95\u7dda\u975e\u5e38\u6e05\u695a\uff1a \u5982\u679c\u641c\u7d22\u5f15\u64ce\u6216 AI \u722c\u87f2\u7121\u6cd5\u8b80\u53d6\u60a8\u7684\u5167\u5bb9\uff0c\u60a8\u5c31\u5728\u6700\u6839\u672c\u7684\u7b2c\u4e00\u6b65\u5931\u6557\u4e86\u3002<\/strong><\/p>\n\n\n\n

\u60a8\u5728\u6bd4\u8cfd\u751a\u81f3\u9084\u6c92\u958b\u59cb\u524d\u5c31\u8f38\u4e86\u3002<\/p>\n\n\n\n

\u60a8\u7cbe\u5fc3\u7684\u5e02\u5834\u7814\u7a76\u3001\u52d5\u4eba\u7684\u54c1\u724c\u8a0a\u606f\uff0c\u4ee5\u53ca\u5275\u65b0\u7684\u7522\u54c1\u7dda\uff0c\u5168\u90fd\u5c07\u56e0\u70ba\u901a\u5f80\u9019\u4e9b\u8cc7\u8a0a\u7684\u300c\u6280\u8853\u9598\u9580\u300d\u88ab\u7dca\u7dca\u5c01\u9589\u800c\u8b8a\u5f97\u6beb\u7121\u610f\u7fa9\u3002\u5728\u60a8\u64d4\u5fc3\u6392\u540d\u3001\u95dc\u9375\u5b57\u6216 AI \u751f\u6210\u7684\u6458\u8981\u4e4b\u524d\uff0c\u60a8\u5fc5\u9808\u5148\u56de\u7b54\u4e00\u500b\u7c21\u55ae\u7684\u554f\u984c\uff1a\u300c\u6211\uff0c\u80fd\u88ab\u770b\u898b\u55ce\uff1f\u300dLoki \u7684\u6f14\u8b1b\u6b63\u63d0\u4f9b\u4e86\u3127\u5957\u8a3a\u65b7\u5de5\u5177\uff0c\u8b93\u60a8\u80fd\u7be4\u5b9a\u5730\u56de\u7b54\u9019\u500b\u554f\u984c\u3002<\/p>\n\n\n\n

\u60a8\u7684\u54c1\u724c\uff0c\u662f\u5426\u771f\u6b63\u300c\u53ef\u898b\u300d\uff1f<\/h2>\n\n\n\n

\u5728 2025 \u5e74\u4e43\u81f3\u672a\u4f86\uff0c\u901a\u5f80\u5168\u7403\u6210\u529f\u7684\u9053\u8def\uff0c\u4e26\u975e\u62cb\u68c4 SEO\u3001\u64c1\u62b1 AI\uff1b\u800c\u662f\u638c\u63e1\u90a3\u4e9b\u80fd\u8b93 AI \u7406\u89e3\u60a8\u7684\u6280\u8853\u57fa\u790e\u3002\u95dc\u9375\u5728\u65bc\u78ba\u4fdd\u60a8\u7684\u54c1\u724c\u3001\u7522\u54c1\u548c\u8a0a\u606f\uff0c\u80fd\u5920\u88ab\u6210\u529f\u5730\u722c\u53d6\u3001\u7d22\u5f15\u548c\u63d0\u4f9b\u670d\u52d9\u2014\u2014\u7121\u8ad6 Google \u5728\u524d\u7aef\u63a8\u51fa\u4ec0\u9ebc\u6a23\u7684\u65b0\u4ecb\u9762\u3002<\/p>\n\n\n\n

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\u9019\u4e9b\u8907\u96dc\u7684\u554f\u984c\uff0c\u6b63\u662f\u6211\u5011 \u58f9\u4f18\u5316 \u6bcf\u5929\u6df1\u5165\u947d\u7814\u7684\u6838\u5fc3\u3002\u5982\u679c\u9019\u4e9b\u6d1e\u898b\u5f15\u8d77\u4e86\u60a8\u7684\u5171\u9cf4\uff0c\u6216\u8005\u60a8\u6b63\u5728\u8cea\u7591\u60a8\u7684\u54c1\u724c\u662f\u5426\u771f\u7684\u88ab Google\u300c\u770b\u898b\u300d\uff0c\u6211\u5011\u8aa0\u646f\u5730\u9080\u8acb\u60a8\u8207\u6211\u5011\u5c55\u958b\u5c0d\u8a71\u3002\u8b93\u6211\u5011\u651c\u624b\u70ba\u60a8\u7684\u5168\u7403\u6210\u529f\u6253\u9020\u4e00\u500b\u5805\u4e0d\u53ef\u6467\u7684\u57fa\u790e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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