{"id":453,"date":"2025-10-23T10:35:26","date_gmt":"2025-10-22T23:35:26","guid":{"rendered":"https:\/\/firstoptimise.com\/?p=453"},"modified":"2025-11-28T21:08:58","modified_gmt":"2025-11-28T10:08:58","slug":"%e5%a3%b9%e4%bc%98%e5%8c%96%e5%8f%97%e9%82%80%e5%87%ba%e5%b8%adgoogle-search-central-deep-dive-2025%e4%b8%ba%e4%bd%95%e8%af%b4%e5%8f%af%e8%a7%81%e6%98%afai%e7%9a%84%e7%ac%ac0%e6%ad%a5","status":"publish","type":"post","link":"https:\/\/firstoptimise.com\/zh-hans\/blog\/company-news\/%e5%a3%b9%e4%bc%98%e5%8c%96%e5%8f%97%e9%82%80%e5%87%ba%e5%b8%adgoogle-search-central-deep-dive-2025%e4%b8%ba%e4%bd%95%e8%af%b4%e5%8f%af%e8%a7%81%e6%98%afai%e7%9a%84%e7%ac%ac0%e6%ad%a5\/","title":{"rendered":"\u58f9\u4f18\u5316 (First Optimise) \u53d7\u9080\u53c2\u52a0Google Search Central Deep Dive 2025\u6df1\u5ea6\u5206\u4eab\u4f1a\uff1a\u4e3a\u4f55\u8bf4\u201c\u53ef\u89c1\u6027\u201d\u662f AI \u7684\u7b2c 0 \u6b65"},"content":{"rendered":"\n

\u5728\u201c\u58f9\u4f18\u5316\u201d(First Optimise)\uff0c\u6211\u4eec\u7684\u4f7f\u547d\u6df1\u6df1\u690d\u6839\u4e8e\u4e30\u5bcc\u7684\u5b9e\u6218\u7ecf\u9a8c\u4e0e\u4e13\u4e1a\u77e5\u8bc6\u3002\u6211\u4eec\u4ece\u4e0d\u6ee1\u8db3\u4e8e\u4ec5\u4ec5\u89c2\u5bdf\u884c\u4e1a\u8d8b\u52bf\uff0c\u800c\u662f\u79ef\u6781\u6295\u8eab\u5176\u4e2d\uff0c\u53c2\u4e0e\u884c\u4e1a\u4ea4\u6d41\uff0c\u89e3\u51b3\u590d\u6742\u7684\u6280\u672f\u96be\u9898\uff0c\u8d4b\u80fd\u54c1\u724c\u5b9e\u73b0\u771f\u6b63\u7684\u5168\u7403\u53ef\u89c1\u6027\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u6211\u4eec\u975e\u5e38\u81ea\u8c6a\u5730\u5ba3\u5e03\uff0c\u58f9\u4f18\u5316\u7684\u521b\u59cb\u4eba Loki Yan<\/a> \u6700\u8fd1\u53d7\u9080\u4f5c\u4e3a\u793e\u533a\u5609\u5bbe\uff0c\u5728\u4eab\u6709\u76db\u8a89\u7684\u8c37\u6b4c\u641c\u7d22\u4e2d\u5fc3\u4e9a\u592a\u533a 2025 \u6df1\u5ea6\u5206\u4eab\u4f1a(Google Search Central Deep Dive APAC 2025) <\/a>\u4e0a\u53d1\u8868\u6f14\u8bb2\u3002\u8fd9\u4efd\u9080\u8bf7\u4e0d\u4ec5\u662f\u4e2a\u4eba\u8363\u8a89\uff0c\u66f4\u662f\u5bf9\u6211\u4eec\u56e2\u961f\u627f\u8bfa\u7684\u6709\u529b\u8bc1\u660e\u2014\u2014\u6211\u4eec\u59cb\u7ec8\u81f4\u529b\u4e8e\u6df1\u5ea6\u6316\u6398\uff0c\u63ed\u793a\u5b9a\u4e49\u6570\u5b57\u6210\u529f\u7684\u6280\u672f\u771f\u76f8\uff0c\u5e76\u4e0e\u66f4\u5e7f\u6cdb\u7684\u793e\u533a\u5206\u4eab\u8fd9\u4e9b\u77e5\u8bc6\u3002<\/p>\n\n\n\n

Loki \u7684\u6f14\u8bb2\u4e3b\u9898\u4e3a \u4ece\u4e00\u6b21 JavaScript SEO \u7684\u707e\u96be\u4e2d\u5b66\u5230\u7684\u6700\u597d\u4e00\u8bfe(The Best Lesson: Learned from a JavaScript SEO Disaster)\uff0c<\/strong> \u76f4\u9762\u4e86\u73b0\u4ee3\u4f01\u4e1a\u9762\u4e34\u7684\u6700\u5173\u952e\u3001\u4e5f\u6700\u5e38\u88ab\u5ffd\u89c6\u7684\u969c\u788d\u4e4b\u4e00\u3002\u8bb8\u591a\u516c\u53f8\u6295\u5165\u5de8\u8d44\uff0c\u4f7f\u7528\u73b0\u4ee3 JavaScript \u6846\u67b6\u6784\u5efa\u4e86\u9876\u5c16\u7684\u7f51\u7ad9\uff0c\u5374\u53d1\u73b0\u5176\u5168\u7403\u8868\u73b0\u505c\u6ede\u4e0d\u524d\u3002\u539f\u56e0\u4f55\u5728\uff1f\u75c7\u7ed3\u5728\u4e8e\u4eba\u7c7b\u8bbf\u95ee\u8005\u6240\u89c1\u7684\uff0c\u4e0e Google \u722c\u866b\u5b9e\u9645\u6240\u80fd\u8bbf\u95ee\u548c\u7406\u89e3\u7684\u5185\u5bb9\u4e4b\u95f4\uff0c\u5b58\u5728\u7740\u4e00\u6761\u81f4\u547d\u7684\u9e3f\u6c9f\u3002Loki \u63d0\u4f9b\u4e86\u4e00\u5957\u8be6\u5c3d\u7684\u3001\u5206\u6b65\u9aa4\u7684\u65b9\u6cd5\u8bba\uff0c\u7528\u4e8e\u8bca\u65ad\u548c\u89e3\u51b3\u8fd9\u79cd\u201c\u4e0d\u53ef\u89c1\u6027\u201d\uff0c\u786e\u4fdd\u54c1\u724c\u7684\u4fe1\u606f\u4e0d\u4f1a\u8ff7\u5931\u5728\u6280\u672f\u7684\u76f2\u70b9\u4e2d\u3002<\/p>\n\n\n\n

\u6211\u4eec\u7684\u6d1e\u5bdf\uff1a\u9a7e\u9a6d\u5168\u65b0\u7684\u641c\u7d22\u751f\u6001<\/h2>\n\n\n\n

\u8fd9\u6b21\u6d3b\u52a8\u6709\u529b\u5730\u63d0\u9192\u6211\u4eec\uff0c\u5728\u4e00\u4e2a\u7531 AI \u5b9a\u4e49\u7684\u65f6\u4ee3\uff0c\u57fa\u7840\u5de5\u4f5c\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u4ece\u8fd9\u6b21\u6df1\u5ea6\u5206\u4eab\u4f1a\u4e2d\u63d0\u70bc\u7684\u6838\u5fc3\u8981\u70b9\uff0c\u5b83\u4eec\u65e2\u6765\u81ea Google \u5b98\u65b9\uff0c\u4e5f\u5f97\u5230\u4e86\u6211\u4eec\u81ea\u8eab\u5b9e\u6218\u7ecf\u9a8c\u7684\u9a8c\u8bc1\u3002<\/p>\n\n\n\n

AI \u9769\u547d\uff0c\u5efa\u7acb\u5728\u65e7\u6709\u7684\u57fa\u77f3\u4e4b\u4e0a<\/h3>\n\n\n\n

\u6574\u4e2a\u884c\u4e1a\u5145\u65a5\u7740\u5173\u4e8e AI \u6a21\u5f0f\u3001AI \u6982\u89c8 (AI Overviews) \u548c Gemini \u7684\u8ba8\u8bba\u3002\u4eba\u4eec\u5f88\u5bb9\u6613\u76f8\u4fe1\uff0c\u8fd9\u4e9b\u65b0\u6280\u672f\u5df2\u7ecf\u5f7b\u5e95\u6539\u5199\u4e86\u641c\u7d22\u89c4\u5219\u3002<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

\u7136\u800c\uff0cGoogle \u7684\u5b98\u65b9\u56e2\u961f\u5bf9\u6b64\u7ed9\u51fa\u4e86\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u6f84\u6e05\uff1a\u6240\u6709\u8fd9\u4e9b\u65b0\u4f53\u9a8c\u7684\u6838\u5fc3\uff0c\u4ecd\u7136\u7531\u5b9a\u4e49\u641c\u7d22\u7684\u90a3\u4e2a\u57fa\u672c\u6d41\u7a0b\u6240\u9a71\u52a8\uff1a\u6293\u53d6 (Crawling)\u3001\u7d22\u5f15 (Indexing) \u548c\u5448\u73b0 (Serving)\u3002<\/p>\n\n\n\n

\u8fd9\u4e0d\u662f\u4e00\u4e2a\u5fae\u4e0d\u8db3\u9053\u7684\u7ec6\u8282\uff0c\u800c\u662f\u6574\u4e2a\u6218\u7565\u7684\u5168\u666f\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u60a8\u7684\u5185\u5bb9\u6ca1\u6709\u88ab\u6210\u529f\u6293\u53d6\uff0c\u60a8\u5c31\u4e0d\u53ef\u80fd\u51fa\u73b0\u5728\u751f\u6210\u5f0f AI \u7684\u7b54\u6848\u4e2d\u3002\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u6ca1\u6709\u88ab\u6b63\u786e\u7d22\u5f15\uff0c\u60a8\u5c31\u65e0\u6cd5\u6210\u4e3a AI \u6982\u89c8\u7684\u4e00\u90e8\u5206\u3002\u5982\u679c Google \u65e0\u6cd5\u7406\u89e3\u60a8\u7684\u670d\u52a1\u6216\u4ea7\u54c1\uff0c\u60a8\u5c31\u65e0\u6cd5\u88ab\u5448\u73b0\u7ed9\u5168\u7403\u53d7\u4f17\u3002\u201c\u65b0\u201d\u7684 AI \u9a71\u52a8\u7684\u641c\u7d22\uff0c\u5176\u5185\u5bb9\u6765\u6e90\u4f9d\u65e7\u662f\u3001\u4e14\u5c06\u7ee7\u7eed\u662f\u2014\u2014\u73b0\u6709\u7684\u7d22\u5f15\u5e93\u3002\u60a8\u7684\u9996\u8981\u76ee\u6807\u4fdd\u6301\u4e0d\u53d8\uff1a\u786e\u4fdd\u60a8\u5728\u7d22\u5f15\u5e93\u4e2d\uff0c\u5e76\u4e14\u5185\u5bb9\u51c6\u786e\u3001\u5b8c\u6574\u3002<\/p>\n\n\n\n

Google \u5b98\u65b9\u8868\u793a\uff1a\u201cSEO \u5c1a\u672a\u6d88\u4ea1\u201d<\/strong><\/h3>\n\n\n\n

Google \u56e2\u961f\u660e\u786e\u6307\u51fa\u4e86\u8fd9\u4e00\u70b9\uff0c\u800c\u6211\u4eec\u613f\u66f4\u8fdb\u4e00\u6b65\u9610\u8ff0\uff1a\u5728 AI \u65f6\u4ee3\uff0c\u6700\u57fa\u7840\u7684 SEO (foundational SEO) \u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u4e3a\u5173\u952e\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u8bf4\u5462\uff1f\u56e0\u4e3a AI \u6a21\u578b\u5e76\u975e\u9b54\u6cd5\u3002\u5b83\u4eec\u662f\u9700\u8981\u201c\u6295\u5582\u201d\u6570\u636e\u7684\u5b66\u4e60\u673a\u5668\u3002\u800c\u60a8\u7684\u7f51\u7ad9\u2014\u2014\u5176\u5185\u5bb9\u3001\u4ea7\u54c1\u548c\u670d\u52a1\u2014\u2014\u5c31\u662f\u6570\u636e\u672c\u8eab\u3002\u5982\u679c\u60a8\u7684\u201c\u6570\u636e\u201d\u88ab\u56f0\u5728\u9519\u8bef\u7684 JavaScript \u6e32\u67d3\u4e4b\u540e\uff0c\u88ab\u4e0d\u6b63\u786e\u7684\u670d\u52a1\u5668\u914d\u7f6e\u6240\u963b\u6321\uff0c\u6216\u8005\u7ed3\u6784\u6df7\u4e71\u5230\u722c\u866b\u65e0\u6cd5\u89e3\u6790\u5176\u542b\u4e49\uff0c\u90a3\u4e48 AI \u5c06\u65e0\u4ece\u5b66\u4e60\u3002\u60a8\u7684\u54c1\u724c\uff0c\u5728 AI \u7684\u4e16\u754c\u91cc\u5c06\u4e0d\u590d\u5b58\u5728\u3002<\/p>\n\n\n\n

\u5982\u679c\u60a8\u6ca1\u6709\u9996\u5148\u4e3a AI \u63d0\u4f9b\u4e00\u79cd\u5b83\u80fd\u201c\u9605\u8bfb\u201d\u7684\u8bed\u8a00\uff0c\u90a3\u4e48\u8ffd\u9010\u6700\u65b0\u7684 AI \u8d8b\u52bf\u5c06\u662f\u5f92\u52b3\u7684\u3002<\/p>\n\n\n\n

JavaScript \u707e\u96be\uff1a\u4e3a\u4ec0\u4e48\u6280\u672f\u53ef\u89c1\u6027\u662f\u201c\u7b2c 0 \u6b65\u201d<\/strong><\/h3>\n\n\n\n

\u8fd9\u8ba9\u6211\u4eec\u56de\u5230\u4e86 Loki \u6f14\u8bb2\u7684\u6838\u5fc3\u3002\u4ed6\u6240\u8be6\u8ff0\u7684\u201cJavaScript \u707e\u96be\u201d\uff0c\u662f\u4e00\u4e2a\u6211\u4eec\u4e00\u6b21\u53c8\u4e00\u6b21\u5728\u96c4\u5fc3\u52c3\u52c3\u7684\u4f01\u4e1a\u8eab\u4e0a\u770b\u5230\u7684\u6545\u4e8b\u3002\u4ed6\u4eec\u6784\u5efa\u4e86\u6f02\u4eae\u3001\u52a8\u6001\u3001\u4ea4\u4e92\u6027\u5f3a\u7684\u7f51\u7ad9\uff0c\u5bf9\u4eba\u7c7b\u7528\u6237\u6765\u8bf4\u582a\u79f0\u5b8c\u7f8e\uff0c\u4f46\u5bf9 Googlebot \u800c\u8a00\uff0c\u5b83\u4eec\u5374\u662f\u7a7a\u767d\u9875\u9762\u3002<\/p>\n\n\n\n

\"Loki<\/figure>\n\n\n\n

\u5e95\u7ebf\u662f\uff1a \u5982\u679c\u641c\u7d22\u5f15\u64ce\u6216 AI \u722c\u866b\u65e0\u6cd5\u8bfb\u53d6\u60a8\u7684\u5185\u5bb9\uff0c\u90a3\u4e48\u60a8\u5728\u7b2c\u4e00\u6b65\u3001\u4e5f\u662f\u6700\u57fa\u672c\u7684\u4e00\u6b65\u4e0a\uff0c\u5c31\u5df2\u7ecf\u5931\u8d25\u4e86\u3002<\/strong><\/p>\n\n\n\n

\u60a8\u5728\u6bd4\u8d5b\u5f00\u59cb\u524d\u5c31\u5df2\u7ecf\u8f93\u4e86\u3002<\/p>\n\n\n\n

\u60a8\u7cbe\u5fc3\u51c6\u5907\u7684\u5e02\u573a\u7814\u7a76\u3001\u5f15\u4eba\u5165\u80dc\u7684\u54c1\u724c\u4fe1\u606f\u3001\u4ee5\u53ca\u521b\u65b0\u7684\u4ea7\u54c1\u7ebf\u2014\u2014\u5982\u679c\u901a\u5411\u8fd9\u4e9b\u4fe1\u606f\u7684\u6280\u672f\u7f51\u5173\u88ab\u7d27\u7d27\u5c01\u95ed\uff0c\u90a3\u4e48\u8fd9\u4e00\u5207\u90fd\u5c06\u53d8\u5f97\u6beb\u65e0\u610f\u4e49\u3002\u5728\u60a8\u62c5\u5fc3\u6392\u540d\u3001\u5173\u952e\u8bcd\u6216 AI \u751f\u6210\u7684\u6458\u8981\u4e4b\u524d\uff0c\u60a8\u5fc5\u987b\u9996\u5148\u56de\u7b54\u4e00\u4e2a\u7b80\u5355\u7684\u95ee\u9898\uff1a\u201c\u6211\u80fd\u88ab\u2018\u770b\u89c1\u2019\u5417\uff1f\u201d Loki \u7684\u5206\u4eab\u63d0\u4f9b\u4e86\u7528\u4ee5\u786e\u5207\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u7684\u8bca\u65ad\u6b65\u9aa4\u3002<\/p>\n\n\n\n

\u60a8\u7684\u54c1\u724c\uff0c\u771f\u6b63\u201c\u53ef\u89c1\u201d\u5417\uff1f<\/h2>\n\n\n\n

\u5728 2025 \u5e74\u53ca\u672a\u6765\uff0c\u901a\u5f80\u5168\u7403\u6210\u529f\u7684\u9053\u8def\uff0c\u4e0d\u5728\u4e8e\u4e3a\u4e86 AI \u800c\u629b\u5f03 SEO\uff1b\u800c\u5728\u4e8e\u638c\u63e1\u90a3\u4e9b\u80fd\u8ba9 AI \u7406\u89e3\u60a8\u7684\u6280\u672f\u57fa\u7840\u3002\u8fd9\u610f\u5473\u7740\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u548c\u4fe1\u606f\uff0c\u65e0\u8bba Google \u63a8\u51fa\u4f55\u79cd\u65b0\u754c\u9762\uff0c\u90fd\u80fd\u88ab\u6210\u529f\u5730\u6293\u53d6\u3001\u7d22\u5f15\u548c\u5448\u73b0\u3002<\/p>\n\n\n\n

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\u8fd9\u4e9b\u6b63\u662f\u201c\u58f9\u4f18\u5316\u201d\u6bcf\u5929\u5728\u6df1\u5165\u7814\u7a76\u548c\u89e3\u51b3\u7684\u590d\u6742\u95ee\u9898\u3002\u5982\u679c\u8fd9\u4e9b\u6d1e\u5bdf\u5f15\u8d77\u4e86\u60a8\u7684\u5171\u9e23\uff0c\u6216\u8005\u60a8\u6b63\u5728\u8d28\u7591\u81ea\u5df1\u7684\u54c1\u724c\u662f\u5426\u771f\u6b63\u88ab Google\u201c\u770b\u89c1\u201d\uff0c\u6211\u4eec\u8bda\u631a\u5730\u9080\u8bf7\u60a8\u4e0e\u6211\u4eec\u5f00\u542f\u5bf9\u8bdd\u3002\u8ba9\u6211\u4eec\u643a\u624b\uff0c\u4e3a\u60a8\u7684\u5168\u7403\u6210\u529f\u5171\u540c\u6253\u9020\u4e00\u4e2a\u575a\u4e0d\u53ef\u6467\u7684\u57fa\u77f3\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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